How to advertise a small business on Google
Getting your business on Google can be a make or break situation for your small business. Local customers will easily be able to research your business and find important information with a simple search, however, if not set up properly, they may never find the information they are looking for and quickly move onto the competition. Luckily, getting started is easy, and there are both free and paid options available.
Google Ads – Paid Advertising
Google Ads (formally Google Adwords) is a digital advertising platform that allows businesses to advertise on Google search results pages. Similar to “organic” search results, Google ads appear at the top and bottom of Google pages when a user searches for a related business, product or service.
This is known as pay-per-click advertising, one of the most powerful and affordable ways for small businesses to advertise to local customers. As the name suggests, businesses only pay when a searcher clicks their ad. Because the advertiser knows the searcher is near their business, and interested in their product or service, this click is highly valuable. If a searcher doesn’t click a Google ad, there’s no fee.
Why Advertise Your Small Business On Google?
According to Google data, 76% of people who search for something nearby on their smartphone visit a related business within a day and 28% of those searches result in a purchase. Google Ads can get your business in front of ready to buy local searchers.
If they don’t click, you don’t pay. Unlike traditional forms of advertising, you only pay for results and any size budget can get started. Instead of paying for impressions, wondering where your budget is being spent, and how effective it is, you’re completely in control.
You can analyze the results you see from your Google Ads, almost instantly. With Google Ads dashboard data and a free tool like Google Analytics, you can measure how many phone calls, leads, purchases, and more your business obtains with Google Ads spend.
You can let professionally certified digital marketers manage your Google Ads for you, while you manage your business. Try a company like One Up Digital, a Google Partner certified agency, that works exclusively with small and local businesses to maximize results on small business budgets.
Google Organic – Free Marketing
Organic results show on a Google search results page between the paid ad placements. Below the top ad spots, Google displays organic results for a search using the same search intent capabilities. For a business to appear in these results is free, even when they get a click.
Ranking higher in “organic” spaces on a Google search results page, a business is more likely to get a click, and website visitors, from interested local customers. Google displays these results in knowledge graphs containing maps and hyper-local business information. But spaces are few and highly competitive. By achieving a space in these results, a local business can quickly garner attention from more customers.
Achieving the top positions on search engines is difficult. Businesses need to follow what is known as local search engine optimization best practices, which include a plethora of different on-site and off-site tactics to increase their position on a Google search results page.
The fastest, easiest, and most affordable way to get started with ranking in Google search is through a free tool called Google My Business. By signing up for a free Google My Business listing and completing a profile, most businesses will be well on their way to ranking better, and higher.
You can let professionally certified digital marketers manage your Google My Business setup, management, and local SEO campaigns, while you manage your business. Try a company like One Up Digital, a Google Partner certified agency, that works exclusively with small and local businesses to maximize results on small business budgets.
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